Season 3 Episode 12 - Panos Lazaridis (Principal Product Manager, The Economist) - AI Agents, Data Activation & the Future of Hyper-Personalisation
Panos Lazaridis (Principal Product Manager, The Economist) - AI Agents, Data Activation & the Future of Hyper-Personalisation
In this episode of the Podcast, we sit down with a leading voice at the intersection of customer data, AI, analytics and hyper-personalisation to explore what it really takes to turn customer data into meaningful, commercially valuable experiences.
We unpack why customer data activation has become such a critical priority, what happens when organisations get it right, and why so many businesses still struggle to bridge the gap between data investment and customer impact.
The conversation dives into the real-world technology landscape behind modern customer engagement — including Customer Data Platforms (CDPs), Customer Experience Platforms (CEPs) and the campaign execution engines that bring customer strategies to life. We explore what best-in-class customer activation actually looks like and why true hyper-personalisation is far more than just smarter segmentation.
From there, we move into one of the hottest topics in technology today: AI agents and context management.
What makes an AI agent genuinely intelligent rather than simply automated? Why is context emerging as the missing ingredient in most AI strategies? And how will memory, first-party data and contextual intelligence reshape the future of customer experience?
Expect strong opinions, practical insight, and a few thought-provoking hot takes on where organisations are getting AI wrong — and what leaders should be focusing on over the next 12–24 months.